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ABOUT US.
FINDING INSPIRATION IN SIMPLICITY
At SIMPLYstupid, we believe in the power of simplicity to transform the way people perceive and remember brands. Our story is rooted in a love for marketing that transcends the ordinary, where the simplest ideas have the potential to become the most memorable.
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In a world that often overcomplicates, we're the advocates for clarity and impact. Our journey began with a playful twist of words on a hat at a bar, and from that moment, we embraced the philosophy that keeping it simple doesn't mean sacrificing memorability—it amplifies it.
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Marketing, for us, is an art of distillation. We take complex ideas and distill them into messages that resonate. Whether it's a tagline, a logo, or an entire branding strategy, our focus is on simplicity that sticks. We believe that when a brand speaks clearly, it speaks loudly.
But it's not just about words and visuals; it's about people. Our passion extends beyond marketing—it's about understanding the heartbeat of businesses and the people behind them. We're not just storytellers; we're story listeners. Your journey becomes our inspiration.
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We're driven by a genuine love for connecting with people and brands. Understanding your vision, your values, and what makes you unique fuels our creativity. We don't just want to work for you; we want to work with you, collaboratively crafting narratives that resonate with your audience.
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At SIMPLYstupid, we're more than marketers; we're brand architects, weaving simplicity into the fabric of your identity. We believe that in the cluttered landscape of today's markets, simplicity is not just an option—it's a necessity. It's the key to being remembered, and we're here to help you unlock that potential.
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Join us in the pursuit of memorable simplicity. Let's craft a brand story that not only stands out but lingers in the minds of your audience. Because at SIMPLYstupid, we know that in simplicity lies the true brilliance of effective marketing.
OUR STORY.
It all started with a casual night out, a few friends, and a serendipitous moment that would change the course of our lives. Picture this: A dimly lit bar, laughter echoing in the background, and our CEO, Alex Griepentrog, sporting a friend's music merch hat that boldly declared "cowboy hat" despite being a classic baseball cap. Little did we know, that seemingly simple twist of words would plant the seed for what would later become SIMPLYstupid, our unconventional brand and marketing company.
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As Alex enjoyed the camaraderie of the evening, wearing the hat that sparked the idea, bartender Pam playfully suggested, "That should just say baseball hat, you know?" And just like that, the lightbulb went off.
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We realized there was magic in simplicity, in turning the ordinary into the extraordinary with a touch of humor and a fresh perspective. What started as a whimsical conversation at the bar transformed into a vision for a company that would challenge norms, redefine branding, and inject a dose of clever simplicity into the business world.
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SIMPLYstupid was born out of that moment—a company founded on the principle that simplicity, when infused with creativity and a dash of audacity, can be a powerful tool for building memorable brands. From that night forward, we embarked on a journey to help businesses stand out by embracing the unexpected, turning the mundane into the remarkable, and making simplicity the ultimate statement.
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Our story is one of spontaneity, laughter, and the belief that the best ideas often emerge from the most unexpected places. We invite you to join us on this adventure, where the ordinary becomes extraordinary, and the brilliantly simple takes center stage. Welcome to SIMPLYstupid—where we turn the everyday into the extraordinary, one clever and simple idea at a time.
THE TEAM.
Alex Griepentrog is a dynamic entrepreneur and the CEO of SIMPLYstupid, a prominent brand and marketing company. Hailing from De Pere, Wisconsin, Alex has built a reputation for himself with an impressive background in sales, marketing, and business development.
In addition to his role as a business leader, Alex is a multifaceted individual with a passion for various creative pursuits. As a touring musician, he brings his musical talents to the stage, captivating audiences with his performances. Beyond the music realm, Alex is also a skilled cinematographer, showcasing his expertise in the visual arts.
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Not content with just one avenue of success, Alex is the owner of several thriving businesses. The Carnivore Crack seasoning brand has become a household name, reflecting Alex's keen business acumen in the culinary industry. He is also at the helm of Theodore Urban Publishing, a venture that underscores his commitment to literature and writing.
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Under his personal music brand, Alex Jeffery, he continues to make waves in the music industry, demonstrating his dedication to artistic expression. With a diverse skill set and a knack for entrepreneurship, Alex Griepentrog has successfully navigated multiple industries, leaving an indelible mark on each.
Lukas Boucher, the Chief Operating Officer (COO) of SIMPLYstupid, brings a unique blend of strategic insight and operational expertise to the leadership team. Hailing from Freedom, Wisconsin, Lukas has carved a niche for himself in the business world, particularly excelling in brand relations and operations.
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With a passion for golf that extends beyond the boardroom, Lukas is not only an avid golfer but also someone who understands the value of precision, strategy, and focus—traits that seamlessly translate into his professional endeavors.
Lukas has honed his skills as an expert in brand relations, fostering meaningful connections between SIMPLYstupid and its clients. His ability to understand and navigate the intricate landscape of brand dynamics has contributed significantly to the company's success.
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In addition to his professional achievements, Lukas is an integral part of the local community, bringing a sense of community engagement and philanthropy to his leadership role. His well-rounded skill set, coupled with a passion for excellence, positions Lukas Boucher as a driving force behind the continued success and growth of SIMPLYstupid.
Madison DeMeuse, the creative powerhouse at the helm of SIMPLYstupid's marketing strategies, brings a wealth of experience and an artistic touch to the role of Director of Marketing. As the owner of the thriving design business, Sunny Muse Studio, Madison has honed her skills as an all-encompassing graphic design virtuoso.
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With an unwavering attention to detail and a commitment to customer satisfaction, Madison stands out as the ideal leader for marketing endeavors. Her work ethic is a testament to her dedication to producing not just good, but exceptional, results. Madison's proficiency in a diverse array of design software, coupled with her ability to thrive in collaborative and deadline-driven environments, positions her as a well-rounded designer with extensive creative experience.
A local to Green Bay, Madison pursued her passion for graphic design at the University of Minnesota, earning a bachelor's degree that laid the foundation for her illustrious career. Her love for the arts extends beyond the digital canvas; Madison has a deep appreciation for music, often lending her expertise to manage several area bands, with the most recent being Trash Pandas.
Madison's interests aren't confined to the creative realm; she finds joy in the simplicity of life, whether it's nurturing a garden, embarking on outdoor adventures, or exploring new destinations. Her love for travel complements her role as a passionate advocate for life, love, and people. Madison DeMeuse brings not just talent but a huge heart to her work, infusing every project with a genuine passion that sets her apart in the world of marketing and design.
Izzy Niemi, the vibrant force behind SIMPLYstupid's social media endeavors, brings a small-town charm with big ideas to the forefront. Hailing from the quaint town of Owen-Withee, WI, with a population of 1500, Izzy's roots are firmly planted in community values.
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As the Head of Social Media, Izzy is not just a social butterfly; she's the orchestrator of connections and the catalyst for bringing people together. Her passion lies in creating value for communities, and her fun, spunky personality is a magnetic force that draws individuals into the narrative she weaves.
Outside the digital realm, Izzy has been the mastermind behind the Sardine Can in Green Bay since 2019, transforming it into the premier hotspot for locals and visitors alike. Her ability to manage not just a venue but an experience has made her a sought-after collaborator. Partnering with various brands and businesses, she's played a pivotal role in catapulting them into household names.
Izzy's creativity knows no bounds; she is a perpetual idea generator, constantly brainstorming new concepts that breathe life into brands. Her knack for social media management goes hand in hand with her role as the curator of the "Get2KnowGreenBay" travel blog, where she beautifully showcases the essence of the city we all call home.
When she's not immersed in the world of social media or managing the Sardine Can, Izzy is a traveler at heart. Her love for exploration is complemented by quality time spent with family and friends, not to mention the delightful presence of her two French Bulldogs. Izzy Niemi embodies the perfect blend of creativity, community spirit, and a zest for life that makes her an invaluable asset to SIMPLYstupid.
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